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- Scientists have identified the protein Versican as a significant biomarker in the ageing of men’s skin which contributes to the formation of wrinkles.
- NovAge Men’s cutting-edge bioactive ingredient – Baobab Anti-ageing Technology – is specifically developed to work on men’s skin and targets this issue directly.
- Skin is left revived, with improved tonicity, flexibility and a reduction in signs of tiredness.
Energising plant stem cell technology
- Without energy, the youthfulness of male skin fades prematurely, causing a loss of radiance and tone, and the appearance of fine lines and wrinkles.
- To combat this, Coffea Bengalensis plant stem cell extract was included in NovAge Men.
- It helps produce an energising effect which encourages healthier functioning skin cells and a boosted antioxidant capacity that can help to protect the skin.